Per- and polyfluoroalkyl substances (PFAS), often called “forever chemicals”, have been used for decades in firefighting foams on U.S. military bases and training grounds. Over time, these chemicals have made their way into local water supplies and ecosystems, raising health and environmental concerns. This Instagram awareness campaign was designed to inform audiences about PFAS, highlight the military’s evolving response, and promote community dialogue, without resorting to scare tactics. The central aim was to empower viewers with clear, credible information and encourage proactive engagement, rather than panic.
Encourage viewers to learn more, support local advocacy groups, attend town halls, and reach out to representatives. The call-to-action is to get involved in conversations, share credible information, and support solutions.
